5 Best Practices To Optimize Your Sales Through eCommerce Search

With over 3.4 billion users worldwide, the eCommerce industry leaves no stone unturned to deliver utmost customer satisfaction. If you focus on big things and plan to expand your online store, conversion is the first thing to improve.

If you have been spending time and money on adverts and still getting a low conversion, what could be the reason? Let us be serious; your eCommerce site search might not optimise according to the users’ requirements.

So, what to do? Here are some best practices to optimise and boost your sales through eCommerce search.

  1. Make the Search Box Easy to Spot
    Have a visible search box on the website so that when the customer first visits your website, it will have a positive impact, pushing them to find the right product and shortening the time to sale.
  2. Put Text in Searchbar to Make It Inviting
    Try something innovative to guide and encourage visitors to your website. For example, you can add terms like “Find your product here” “Search here” to help customers understand the purpose of that search bar.
  3. Implement Autocomplete Query
    Chances are you won’t get logophiles in your stores. Moreover, they might try searching for products in their definition. Therefore, an auto-complete feature is a must to improve the user experience and the usability of your eCommerce site search.
  4. Focus on Mobile Search
    A vast majority of visitors are likely to come from their mobile phones, so make sure your eCommerce search is mobile-friendly and optimised to be loaded smoothly on all screen sizes.
  5. Utilise Natural Language Processing
    Natural Language Program (NLP) is an ability that understands human speech. When typical users run a query in the same language they speak, they will get relevant results if your site search uses NLP.

Do you wonder why you should do this while there are many other ways to improve customer satisfaction? It is not just about customer satisfaction; there are many other ways how eCommerce site search helps you besides improving user experience.

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