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Showing posts from April, 2021

What is Product Information management and what are its benefits?

Imagine if your company’s marketing and sales department are working with full force added with accuracy, efficiency, and customer satisfaction as the number one priority of all they do. All information that they require is readily present and accessible; starting from product measurements & variations to SEO goals, and lastly the digital assets. Now, what exactly do you need to make this “dream” become a reality? Well, product information management is a system that will make this come true. Today loads of compan i es are taking a step and improving their management systems and data integration. They realize the effectiveness of  product information management  and how it is the key to a successful business. When a company gets it right, it brings a whole host of benefits to the business. Remember that whichever PIM solutions that you choose, should have top features like adequate data collection and retrieval mechanisms. It should have the ability to integrate and work with other

Top 4 benefits of using site search in your online store

Do you ever go to the grocery store and walk all around the store up and down various aisles looking at unfamiliar products and get all confused? How long does it take you to get tired from making loops before you go ask one of the store associates for their help finding it? Site Search will work as that store associate for you. It is always ready to direct you to the exact thing that you’re looking for. Below we mention the top 4   site search eCommerce  benefits that will help you boost your sales! Achieve higher conversion rates As the internal data from the search node mentions that almost 30-60% of all the online store site revenue is produced by on-site searches. The smoother is the path for your customer to reach the end product, the more conversions will take place. Make sure you understand that it is your task to provide the customer a clear path that is frictionless. This will make the process enjoyable and more convenient for them to buy from you. Enhances the customer exper