Top 4 benefits of using site search in your online store

Do you ever go to the grocery store and walk all around the store up and down various aisles looking at unfamiliar products and get all confused? How long does it take you to get tired from making loops before you go ask one of the store associates for their help finding it? Site Search will work as that store associate for you. It is always ready to direct you to the exact thing that you’re looking for. Below we mention the top 4 site search eCommerce benefits that will help you boost your sales!

Achieve higher conversion rates
As the internal data from the search node mentions that almost 30-60% of all the online store site revenue is produced by on-site searches. The smoother is the path for your customer to reach the end product, the more conversions will take place. Make sure you understand that it is your task to provide the customer a clear path that is frictionless. This will make the process enjoyable and more convenient for them to buy from you.

Enhances the customer experience
One of the top digital goals of your company should always be providing your customers with the best experience that makes their journey efficient and easy. For this you must understand what your customer wants, and as the data suggests that the easier it is to browse the website the more people would want to engage with it. There are multiple eCommerce site search solutions that provide you with the right way to optimize your site.

As a study conducted by Baymard says, an on-site search was found to be the most effective product-finding technique of the test subjects, as they perceived it to be quicker than the category navigation.

It will give you an upper hand in your competitions
It is true that not many companies are investing much time in their website’s on-site search because of a lack of knowledge and understanding. This is a huge mistake that one shouldn't make if they want to stay ahead of the game.

Baymard also found out that 70% of e-commerce search implementations made through desktop are not able to return the right relevant results for product-type synonyms, which means users are required to type whatever they want to buy in the same way you have written it. This of course stops the user journey dead in its path.
So now that many people are not aware of on-site search benefits, it can act as a significant advantage for your business growth.

You give the customer what they want
You leave an indelible impression on the minds of your customers when you suggest to the shopper the product they are looking for. The customer will end up becoming a loyal buyer and start trusting your site. They will evangelize your online store to their friends and family too.
This means you have added value to your buyers and hence added repeated business for your store. Isn't it a win-win?


An intuitive search system allows you to understand the minds of your customer based on their search queries and lets you stock the exact product they need.

Clearly, site search plays a pivotal role in reshaping your eCommerce business. In case you were confused why your site is not doing up to the mark even after having the best and latest products - it's time you look into your site and ask, How good is my site search system?

Comments

Post a Comment

Popular posts from this blog

Advantages of AI-powered Search Engine for Your eCommerce Website

With the advent of artificial intelligence, the world has changed a lot. From smart voice assistance, such as Alexa, Google Search, to the way users search, there are many changes in customer behaviour. Earlier, the text entered in the search box delivered similar results for everyone. But, AI has changed the way customers search and buy products. While 74% of shoppers are likely to switch or leave the website if the product discovery experience is challenging, businesses should simplify their searching experience. As more studies have revealed the potential of artificial intelligence and the opportunities it breaks into, AI-based searches have become vital to growing in the emerging digital world. Do you wonder how AI-powered search works? Here is an easy explanation. Artificial typically refers to machine learning and natural language processing when it comes to search. It leverages these to determine the searcher’s intent and return with what the user wants. Since people’s search a
Read more

All You Need to Know About Retail Merchandising

  What is the definition of retail merchandising? Let first define the term retail before moving on to  merchandising solutions . “Retail is the sale of small quantities of goods or services to customers who want to utilize them rather than resell them.” A process must be followed for products to achieve a consumer-friendly state. They make the transition from manufacturer to wholesaler. The product is then sold to a merchant who repackages it for the end-user. “Retail merchandising is a method of assisting retailers in selling their goods and services. Successful retail merchandising associates select products that appeal to customers while pricing and promoting them in ways that increase sales.” Retail Merchandising’s Advantages Attracts Customers — Increases sales, resulting in higher earnings. Increased Sales- Your store will see an increase in clients. Maximize Area — A firm can extend its retail space without relocating or renovating by using the correct layout and product displa
Read more

How Product Information Management Software Boosts your eCommerce operations?

Businesses, especially eCommerce deal with lots of data. In today’s rapidly emerging   digital world,  product data has become an essential tool to boost eCommerce sales effectively. Therefore, having  well-managed high-quality data is not just a requirement, but a necessity. However, most systems or  software cannot manage product data properly, which makes it tough for online retailers. Most  companies still rely on Excel sheets, outdated ERP software, or their onsite storage to store their  product data, while the data is growing every day. Today, product data includes nearly all types of information, including manufacturing material, technical specification, size, weight, picture, infographics, using the guide, and much more. This data works secretly to present your product appealingly to your customer, help them in decision making, which makes it absolutely necessary for the bottom line of your business. While this product information has to be displayed in several places, it is i
Read more