Ecommerce Search, Product Discovery And Other Solutions for Digital Ecommerce

 Digital commerce is taking a leap day-by-day, setting in the midst of revolution and things are transforming faster than ever. All these fluctuations are paving the way for new possibilities, it also comes with several challenges of wrapping just how to proceed.

With increased customer expectations shifting in an instant and businesses looking forward to adapting market trends will determine the level of success. If you don’t have an idea about digital eCommerce, let’s take a quick look.

What Is Digital Commerce?

Digital eCommerce (D-commerce) often refers to the buying and selling of goods and services using multiple digital channels like the internet, mobile networks, and commerce infrastructure as well.

Some common examples of Digital Commerce include certain types of marketing activities that support these transactions, including people, procedures, tools, and technologies to execute the blueprint - content development, analytics, marketing, pricing, customer acquisition, retention, and satisfaction. Additionally, it targets customer experience at all possible points throughout the customer buying journey.

Digital commerce is important for many reasons and so the tools and technologies that hold its back. There are eCommerce search, enterprise search, eCommerce analytics tools, product discovery, and so on. In this blog, we will elaborate on a few essential solutions for digital eCommerce that make a big leap together.

Let’s take a close look at the high-end conversion-driven solutions for digital commerce.

Ecommerce Search

According to reports, 11% of website visitors utilized search, and 29% of site transactions are generated from those users. So, if you are looking forward to achieving high conversion and leads, you shall focus on improving your eCommerce search first.

Unbxd’s AI-powered eCommerce search creates a relevant yet personalized user experience that converts the visitors to buyers. Some of the key differentiators of Unbxd include AI-Based Relevance, 1:1 Personalization, and differentiated customer experience.

While traditional eCommerce searches used to focus on things including language processing, indexing, query expansion, product ranking, and so on, Advanced eCommerce search engines focus on word similarities and word clustering as well. Unlike these, Unbxd’s eCommerce search solutions offer a robust search experience that converts visitors into buyers across multiple devices like desktop, web, and mobile.

Enterprise Search

In layman's terms, Enterprise search is the practice of making content using multiple enterprise-type sources, such as databases and intranets, searchable and appealing to the targeted audience. It mainly targets identifying a specific piece of content across the enterprise and platforms to be indexed, searched, and displayed to interested users.

Therefore, it is important for digital eCommerce businesses to consider their enterprise search carefully. Unbxd’s enterprise site search offers a range of exciting features including, autosuggest, contextual search relevance, learning to rank, merchandising search control, site search insight, and more.

Ecommerce Analytics Tools

Reaching new customers is important but upgrading your services to hold existing customers is crucial in Digital eCommerce. Therefore, it is essential for businesses to use eCommerce Analytics tools to optimize their website with data-driven insights. Here’s why it is important.

Appealing website design, user experience optimization, and streamlined checkout flows might help you reach new shoppers and increase the conversation rate, but how would you know what is working, what is bringing new customers, and what is not? You are blank and that’s where eCommerce Analytics tools come in. Ecommerce analytics tools provide you with data-driven insights into shopper intent and how they interact with your website.

Unbxd’s recommendations help you deliver a personalized user experience to both new and returning users. It merges analyses of merchandising decisions and users’ behavior to formulate finely tuned and precisely refined recommendation options thus ensuring higher order value per site visit.

Product Discovery

Perhaps the most important factor in eCommerce, Product Discovery is the process of someone visiting your site and discovering a product, and product discovery time is the duration it takes them to find the desired product.

It is essential because if the visitors are unable to find their desired product, all traffic and conversion optimization won’t make any sense. There are multiple ways to improve product discovery, but site search is the best among them.

Unbxd’s product discovery tools will provide a unified search and discovery experience that holds the users. It targets both the searchers and browsers and meets their needs efficiently.

These are some essential tools that you shall know before going into digital eCommerce. Apart from using eCommerce search and discovery, you must hands-on eCommerce Analytics Tools that will help you shorten the path to a shopping cart and satisfy the buyers reaching your website.