Importance of Ecommerce Site Search Engine

In a world with quickly reducing attention spans, Ecommerce sites find themselves a unique challenge of grabbing their user’s attention quickly. The Ecommerce space has a number of Ecommerce site search tools at your disposal to improve site conversions. The Best Ecommerce search filters focus more on product attributes. The sorting and organization are done by which product features attract a consumer from price to colour. The choices of consumers inform algorithms about preferences for items or services. Business Owners could benefit from similar type of Ecommerce site search tools to increase website conversion. According to a study conducted recently, only a fraction of Ecommerce websites offer good filtering experiences. Around 42% of top Ecommerce site search engines lack category specific filter types for several of their core product categories while roughly 20% of them lack thematic filters, despite selling products with thematic attributes. 32% of websites dealing in compatibility dependent products were found lacking in compatibility filters.


If Ecommerce search filters are implemented effectively, they enable users to find products matching their individual needs and interests. Having a vast range of filters could come in handy for Ecommerce site search engines for the user to drill into specific features and aspects of their interests.

Top 5 Ecommerce Site Search Tools
Unlike a few years ago, when options in regards to ecommerce site search tools were limited, today we find a barrage of world class options to choose from. Here, we take a brief look at the top 10 Ecommerce site search tools:
  1. Google Programmable Search Engine: Google Programmable Search Engine (formerly known as Google Custom Search and Google Co-op) is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize queries and create customized search engines, based on Google Search. The service allows users to narrow the 11.5 billion indexed webpages down to a topical group of pages relevant to the creator's needs. Google launched the service on October 23, 2006.
  2. Amazon CloudSearch: Amazon CloudSearch is a managed service in the AWS Cloud that makes it simple and cost-effective to set up, manage, and scale a search solution for your website or application.

    Amazon CloudSearch supports 34 languages and popular search features such as highlighting, autocomplete, and geospatial search.
  3. Amazon Kendra: Amazon Kendra is an intelligent search service powered by machine learning. Kendra reimagines enterprise search for websites and applications so employees and customers can easily find the content they are looking for, even when it’s scattered across multiple locations and content repositories within the organization.
  4. Bing Custom Search: An easy-to-use, ad-free, commercial-grade search tool that lets Ecommerce site search engine deliver the results they want and build a customized search that fits their needs. The Bing Custom Search API gives powerful ranking, a global-scale search index, and document processing with fast, simple setup. The core technology works in four steps-by identifying on-topic sites and images, providing automatic query suggestions, applying the Bing ranker, and delivering relevant search results.
  5. Azure Cognitive Search: Azure Cognitive Search is the only cloud search service with built-in AI capabilities that enrich all types of information to easily identify and explore relevant content at scale. Formerly known as Azure Search, it uses the same integrated Microsoft natural language stack that Bing and Office have used for more than a decade, and AI services across vision, language, and speech. Spend more time innovating and less time maintaining a complex cloud search solution. Deploy a search index quickly and avoid operational maintenance. This fully managed cloud search service reduces the complexity of data ingestion and index creation by integrating with popular Azure storage solutions and offering index functionality exposed through a simple REST API or .NET SDK.
Site search grows with site traffic and implementing an ecommerce site search tool will definitely help in growing revenue. While it’s not going to be the ultimate game-changer in business, it is a relatively low investment (could even be free), and the search results can provide insight on what consumers are searching for, allowing businesses to make smarter data driven decisions on product labelling, SEO, and even product sourcing.

For stores looking to make sense of their complex search data, it’s important to think about how these tools advanced features can be used to personalize the shopping experience.

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