What is PIM? Essential Information about Product Information Management

If you’re an eCommerce business, you’ll find it difficult to maintain the product information. This is where the PIM system comes into play. Challenges are the namesake of business; as soon as your business grows, the number of products/services increases and so are challenges.

Updating an image of a product with a few details is not enough to attract a visitor. When a product is displayed on a website, it involves lots of aspects; from the product description, updating catalog, adding a graphic to media content, videos, etc. If you are an eCommerce business and think managing a cluster of information is easy, you're wrong. To give your product information a consolidated form, you would need a PIM system. For detailed information, visit UNBXD!

If you want to get insight into ‘what is PIM’, we’ll elaborate on the same and its essential features as well.

PIM (Product Information Management) is a tool that lets businesses store, manage, and enrich complex product information in a precise way automatically. These tools help eCommerce businesses in centralizing the data, streamlining the product information update process, managing the accurate information, and displaying it in a presentable way on websites, multiple sales and marketing channels.

PIM system is a remarkable software for eCommerce businesses whose catalog, sales strategies, and marketing platforms change regularly.

What Does PIM System Manage?

Businesses are becoming challengeable with the increasing competition. To stay ahead in the competition, businesses need to opt for effective business strategies. A product information management system is one of the most essential strategies that businesses should consider to increase sales and earn desired profit. PIM is a long process; it requires time and professionalism. A good PIM tool can do this solely effectively. Check how-

  • It manages basic product data such as UPCs, SKU’s, article numbers, titles, and other information.
  • It stores digital assets such as images, graphics, videos, etc.
  • It contains marketing information such as Keywords, SEO-related data, customer personas, etc.
  • It effectively manages sales information such as product pricing, customer reviews, testimonials, etc which helps customers in better decision making.
  • It contains Technical information about the customer's product such as weight, measurement, and warranty.
  • PIM System manages localization information for global users. It helps users to operate product information according to their language and location.
  • The best PIM tool contains design information such as style guides and designer notes to ensure customers get what they demand.

If you’re looking for more detailed information such as ‘what is PIM’ or why use the PIM system, contact professionals at UNBXD.

Why Use PIM System in Your eCommerce Business?
The PIM system is the centralized hub of product’s information available on the website for sale. Managing, updating, and maintaining the information of every product available on the website can be a cumbersome & time-consuming task. The PIM system can manage everything precisely in a limited time perfectly.

Reliable Data
When customers choose to buy any product online, they also expect authentic product information because product information is all that they have to finalize their product. PIM tool helps to manage correct product information with meaningful and well-formatted information.

Better Marketing
PIM tools help marketers to build a more effective commercial campaign so that brands have technical information to contact customers and know their views

Personalization
With product information management, users won’t have time to wait for the salesperson to describe the product details such as size, quality, color variants, etc. It saves sellers and buyers time as customers can make decisions themselves.

Now, when you know ‘what is PIM’ and why it is essential for eCommerce businesses, request a demo now!

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