How To Leverage PIM Solution To Transform Your Operations?

Opposing the common belief across the industries, Product information management system is not a complex and resource-consuming platform. In fact, it saves time, money, and resources compared to human power deployment. You can leverage significant benefits from omnichannel consistency and accuracy if you follow the following PIM practices. In this post, we’ll talk about five proven practices to use PIM Tools effectively.

Define Roles & Responsibilities
Deploying a PIM system for product content/information management can boost your workflow and eliminate errors. Depending on your organizational needs, it can benefit your marketing team, eCommerce managers, and even external teams collaborating in the process to create product content. A PIM software can manage multiple aspects of your business. For this reason, it is crucial to define the roles & responsibilities before implementation.

You can choose from the following permissions:

• Create product attribute
• Read product attributes
• Update products
• Sync Products
• Publish Products
• Request approval for a product to different levels

Standardize Your Product Information
Having a central place for all your product information gives you a single window to review and update product information across various channels with a click. Moreover, you can apply different validation rules to impose a specific standard format on various products and categories. The process of standardization improves the format for product data and also eCommerce relations with products. It ultimately leads to improved cross-sell and upsell the potential of products.

Don’t Use Multiple Systems
According to research, more than 56% of companies use multiple systems to store product data. If you want to simplify the process, we recommend using just one PIM tool with an omnichannel approach to rendering your data across multiple channels. Also, there are many disparate forms of product information, and there is no centralized information point. At this point, product information management can become complicated, time-consuming and mistakes are inevitable.

Tap PIM’s Ability To Improve Customer Experience
Earnest’s survey suggested that nearly 96% of customers said that UI and CX influence whether or not they will return, and 82% said they would give a referral to the website if all goes smoothly. That’s how the PIM system significantly adds value to B2B and B2C efforts.

Custom PIM solution can help you create and manage a whole body of content for any product or category. By minimizing these complications to multichannel sales, the PIM tool helps you track your customers and serve them in real-time. Moreover, it keeps the errors and mistakes in product information at bay, empowering your team to create happy customers’ happy stories.

Set Your Requirements and Implementation Plans
If you decided to change the way you were managing product information, make sure you are doing this for a strong business case. Also, promote awareness of the requirement, find talented resources, and set a budget that doesn’t burn a hole in your pocket. When looking for PIM software, create a checklist considering common PIM requirement, including:

• Running in the cloud
• Real-time collaboration
• Bulk product content editing
• Having a feature-rich Digital Asset Management
• Power-packed with AI and Machine Learning

Apart from these, the ease of data integration must be your priority. If you are using different systems to contain product information, make sure all of them are integrated to produce a centered, consistent product data set. Today, there are dozens of PIM software, but they’re not readily available to center all information across different channels. To get a custom PIM tool, you can consult with our experts.