Ecommerce search marketing enrichment could give wings to your online store

Ecommerce search enrichment is the process of filling in the blanks for your potential customers. Search enrichment starts with quality data. PIM is the backbone of eCommerce search & product enrichment and will work in conjunction with other enrichment efforts to boost sales. Ecommerce search marketing data enrichment is about providing vital information about a product accurately. Customers visit a website but within no time they leave the site, as the data available of the product doesn’t keep them engaged. The information of a product may not be relevant and satisfactory as per customers need.


The E-commerce industry has come a long way, two decades ago when online payment was tough and cash on delivery was non-existent, it was tough for customers to trust online stores. With incessant innovation, online stores have changed the way customers interact, engage, and enjoy online services. Going forward,online shop search engines will continue to innovate and bring in state-of-the-art facilities to impress customers because of the increased competition from heavily funded start-ups but offering quality customer experience and instant gratification will continue to be the key to e-commerce success and product & search enrichment will play a vital role in it.

Product enrichment, also known as catalogue enrichment, is the practice of adding relevant tags or information to products or catalogues to help users find relevant products easily. Such activities help online shop search engines in varied ways, including:

  • Improved Product Discovery: Customers can find the right product faster.
  • Minimized Returns: When products are labelled with correct attribute values, they replace the imitated or fake products in search ranking, which controls return requests indirectly.
  • Improved Customer Experience: Customers love interacting with websites that are fast and takes no time in facilitating quality services. By removing fake products from search results and minimizing brand interference, online stores can win customers’ loyalty.

Through product and ecommerce search enrichment, e-commerce players can:

  • simplify search and sort products in the correct categories.
  • Size Details: For products, marketplaces can rely on product enrichment for adding size details which will facilitate easier product recommendation.

Product data enrichment is all about finding gaps and inconsistencies in product data and rectify them with up-to-date, accurate and relevant information. Product enrichment helps in providing more details of your product like, colour, size, descriptions, measurements attributes etc. Most eCommerce owners tend to lose customers even before the checkout, as the customer find the product description- inadequate or inappropriate. Customers making online purchases are solely dependent on product data that store owners publish on product pages. Online merchants operating on leading eCommerce platforms including Magento, Zen-cart, X-cart etc., and market places such as Amazon, eBay etc., have successfully reduced the bounce rate on their online stores with the help of product data enrichment service.

Instead of sharing a product with only a text description or photo, e-commerce product and search enrichment includes details including measurements, colour variations, related products, and accessories. The goal of eCommerce product enrichment is to show your customers exactly how buying your product will fit into their lives and change them for the better.

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One can, and should, share links and information about how one specific product interacts with or enhances others in your stock. If a consumer is buying something with optional accessories, for example, showcase those accessories and how they add to the value of the initial product. Some retailers even offer a small discount if customers buy bundles of products and accessories, an easy way to enrich your products while encouraging sales.

Product and search data enrichment aims at enriching your product related data with relevant information. It analyses your data thoroughly, inconsistencies, errors and duplicate entries and enriches product descriptions with keywords to improve the search rankings of your products. Implementing product and search data enrichment helps you increase your e-commerce sales figures and converts product search to product sales.

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