5-step Plan To Use eCommerce Site Search Tool To Grow Your Business

E-Commerce platforms like Shopify, WooCommerce, and BigCommerce have provided people with an opportunity to get a bigger audience and better conversation than they used to get.

Thus, it is pretty much the most significant thing for retailers right now. Though, success is not guaranteed alone with brick-and-mortar stores. There are plenty of eCommerce search marketing practices to be followed, eCommerce site search tools to be implemented, and many more to make your online shop search engine work better.


Do you wonder why all this is important? Let’s run through a report entitled The Current State of E-Commerce Search:

  • 16% of eCommerce websites don’t search by product or model number, though these details are often available on the product page.
  • 75% of websites require users to search using the same ‘Jargon’ that the website uses in its database.
  • Symbolic and abbreviation-based searches are not supported by 60% of eCommerce websites.

These stats clearly show that the future of eCommerce is nowhere without simplifying the customer experience. And that’s the reason why companies like Amazon, JD.com, eBay, and Flipkart have eyes on the latest technologies like AI and Machine Learning to simplify the user experience. Well, you can achieve 50% efficiency in this only by improving your site search, and here’s how to do that.

  1. Focus On The Search Bar
    68% of shoppers will visit your website, look for nothing but the search bar. Today’s customers don’t consider shopping as their pastime, they will come with a product, type in the search bar, add to cart, and purchase. That’s the whole trip, but the ‘search bar' itself is the start of the journey.

    Thus it makes sense to invest in a feature-rich online shop search engine that comes with at least easy navigation and clean product description features.
  1. Filter The Result Page
    Your website’s search engine result page will decide whether a user leaves or clicks to process. With advanced eCommercesite search tools, you can (and must) customize your store with what your audience is looking for.

    Using analytics, you can identify the best-performing search terms and can categorize your product accordingly.
  1. Manage Long Tail Semantic Keyword
    The best eCommerce Search Marketing practices emphasize the management of Long Tail Semantic keywords on the eCommerce website. The customers might not have memorized your jargon-kinda product name, thus, they will try searching with the nearby term they’ve in their mind.

    Remember, shoppers will always search with their knowledge; thus, you better implement long tail, symbolic and synonymous searches on your online shop search engine.
  1. Implement Intelligence Autocomplete
    There is no better search time saver than autocomplete, and it is getting smarter with today’s technologies like AI & Machine Learning. Smart searches with autocomplete features are 6X more likely to convert users than those who don’t have this feature yet. It is worth considering if you have thousands of products under the same category, name, or brand.
  1. Include Smarter Breadcrumbs
    A few things like a search engine that displays unhelpful breadcrumbs, such as Home > Brand > Category >Your Search Result, are more irritating. So, what is the best practice to implement here? Let the customers decide what they want to see and what they don’t. After all, they have to decide, and forcing customers into a narrow search tunnel can ruin everything, including user experience and brand reputation.

    So, you see how an online shop search engine works toward your growth by simplifying the customer experience. Now, make sure you are investing in the right eCommerce site search tools that help you dish your product as per the user’s taste.

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