Reasons why eCommerce Retailers Need a PIM Solution
All eCommerce firms must maintain product information, and your system could be as simple as an Excel spreadsheet. However, as your business grows, you'll need something a little more sophisticated to ensure that you're providing the best possible user experience. Product information management software now collects, organizes, enriches, and distributes product data across various distribution channels, including your eCommerce shop, social sales channels, marketplaces, and even advertising networks. By functioning as a center for your product content management and syncing it throughout your IT stack, e-commerce platform, ERP, OMS, and other third-party connections a PIM becomes your single source of product truth. As a result, when you start expanding into new sales channels, you'll always be working with the same, up-to-date product data. Reasons why eCommerce Retailers Need a PIM Solution 1. Maintaining Product Data Accuracy and Consistency Channel-specific data manag