How Product Information Management Software Boosts your eCommerce operations?

An Ecommerce site-search solution is at its core, a search engine that is either built or is integrated with your Ecommerce website. It helps user in finding relevant products by comparing the keywords entered by the user on the search bar with the catalogue of products in the inventory. However, the mechanism isn’t as simple as it seems on the surface with complex mechanisms like product rankings, faceted search, semantic search and synonym management involved in the process. The only difference between an Ecommerce site search and Google search is while Google depends on context and text searching, the former relies on a structured attribute search with filtering and sorting playing key role! The numbers show crucial importance of the effectiveness of Ecommerce site search solutions. 30-40% of Ecommerce customers rely heavily on site-search options with the conversion rates estimated to be 6 times higher than the conversion rate of other shopping options at the website. Search users ...

Gone are the days when businesses had to keep a pile of files about their products, services, and customers. But the advent of the latest technologies like machine learning and AI has changed the whole picture. Businesses now can manage vast amounts of data electronically. One of the most convenient ways to do this is a project information management system (PIM Solutions). Do you wonder how PIM tools can help you? Let’s see! What Is PIM Software? Let’s keep it straight, Project Information Management Software comprises many programs and tools that might be known as:   ●         Personal Information Manager ●         Personal Information Management ●         Product Image Monitor ●         Product Data Manager All of these PIM tools are different by name but united by their purpose. They compile & manage everything about a company...

E-Commerce platforms like Shopify, WooCommerce, and BigCommerce have provided people with an opportunity to get a bigger audience and better conversation than they used to get. Thus, it is pretty much the most significant thing for retailers right now. Though, success is not guaranteed alone with brick-and-mortar stores. There are plenty of eCommerce search marketing practices to be followed, eCommerce site search tools to be implemented, and many more to make your online shop search engine work better. Do you wonder why all this is important? Let’s run through a report entitled The Current State of E-Commerce Search : 16% of eCommerce websites don’t search by product or model number, though these details are often available on the product page. 75% of websites require users to search using the same ‘Jargon’ that the website uses in its database. Symbolic and abbreviation-based searches are not supported by 60% of eCommerce websites. These stats clearly show that the future of eC...

  Do you want to achieve higher conversion? Are you looking for more sales? Implementing an effective online shop search can help. In this post, we will elaborate on how eCommerce site search tools can create a competitive advantage and simplify the shopping experience for your customers. Do you know that the average cart abandonment rate across all industries is 69.57 percent ? And, one of the biggest reasons for this is having a weak on-site search engine. Thus it is important to focus on simplifying customer experience by refining your cart funnel and reducing checkout time. While different factors take into account conversion, you can improve them by implementing an effective Online Shop Search Engine. What is an Online Site Search Engine and How Does It Work? An eCommerce search engine is a search engine that you can integrate into your eCommerce site to simplify the user experience. 30% of shoppers will leave your website if they fail to find their desired product or if...

  Do you ever go to the grocery store and walk all around the store up and down various aisles looking at unfamiliar products and get all confused? How long does it take you to get tired from making loops before you go ask one of the store associates for their help finding it? Site Search will work as that store associate for you. It is always ready to direct you to the exact thing that you’re looking for. Below we mention the top 4 benefits that will help you boost your sales! Achieve higher conversion rates As the internal data from the search node mentions that almost 30-60% of all the online store site revenue is produced by on-site searches. The smoother is the path for your customer to reach the end product, the more conversions will take place. Make sure you understand that it is your task to provide the customer a clear path that is frictionless. This will make the process enjoyable and more convenient for them to buy from you. Enhances the customer experi...

If you are a product manager, manufacturer, or retailer, then you probably know what Product Information Management (PIM) is. You might have even considered implementing one. If not yet then you have a good opportunity to learn more about it as a tool and how you can integrate it smoothly into your business. What is PIM ? PIM is a Product Information Management solution made for eCommerce that works as a single source of collection, management, enrichment, and distribution of your product data to various sales channels. Especially for brands that are operating globally, the biggest challenge is to modify and customize the product information as per each retailer’s requirements. There are also multiple market-specific demands for retailers to be able to sell their products in different locations all around the world. Thus they manage the data from PIM in multiple formats and languages via a centralized catalog. This way they can collect, edit, refine and save product information automat...